We created this guide to give you a clear, calm overview of how our partnership model works at Kong Casino. If you operate a website, social channel, or review platform in Belgium, this is the beginning for understanding the setup, the legal framework, and the procedures involved in joining our network.
Payment Terms and Settlement Schedule
Our commission structure is built to be reliable even in a heavily regulated market. We compute commissions on the 1st of each month for the preceding calendar month. Reports become visible in your dashboard right away after calculation, so you never have to wait for manual reports.
Payments are processed within 15 days of invoice creation. We offer bank transfers to Belgian IBAN bank accounts as the standard method. The minimum withdrawal limit is set at €100, and if your accrued balance falls below that figure, we roll it ahead to the next payment cycle automatically.
Our revenue share rate is based on tiers based on the quantity of new depositing players introduced each month. As your referral network grows, your payout rate increases across set tiers. This model incentivizes regular, valuable referrals rather than one-off spikes in low-intent traffic.
- Commissions are calculated on net gaming revenue after pay-outs, bonuses, and reversals are deducted.
- Transaction currency is euros, with no currency charges applied for Belgian bank accounts.
- A minimum threshold of €100 in confirmed commissions is needed before a transfer is made each cycle.
The Way the Kong Casino Program Functions across Belgium
Belgium runs a strict licensing regime supervised by the Gaming Commission. Any partnership we keep must align fully with these national rules. This means our affiliate program is built on compliance-first principles, with specific restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you enroll, you obtain entry to a dedicated dashboard. From there, you can create tracking links, monitor clicks, registrations, and depositing player counts. We provide standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.
We disburse commissions based on a revenue share model. Each month, your account displays a percentage of the net revenue generated by the players you directed. We don’t provide cost-per-acquisition arrangements, as our focus remains on consistent player value and long-term alignment of interests.
Revenue Share Structure
Our standard revenue share is calculated on net gaming revenue from your referred players. This figure already accounts player winnings, chargebacks, and applicable gaming taxes. We think this transparent calculation method makes it more straightforward for you to forecast your earnings realistically over time.
There is zero negative carryover in our default agreement. If your referred players have a winning month, your balance simply resets to zero at the start of the following month. We added this feature so that a single big win does not affect your future commissions indefinitely.
Monitoring and Attribution Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also use a last-click attribution model, which means the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is verified regularly to guarantee accuracy. We log every click, impression, and registration event. In your dashboard, you can see a near real-time feed of activity, which helps you to adjust your content strategy quickly based on what is actually performing for your Belgian audience.
Legal Obligations for Belgian Affiliates
Working as an affiliate in Belgium means you must adhere to several layers of rules. The Belgian Gaming Act establishes the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also come into play. We require every partner to comprehend these before promoting Kong Casino.
You must clearly state your commercial relationship on every page or post that features affiliate links. Belgian consumer law demands that advertising be identifiable as such. A simple statement like “We earn a commission when you register through our links” located near the content meets this obligation in most cases.
You are also prohibited from aiming at individuals under 21. All your content must be created for an adult audience, and you should take reasonable steps to avoid drawing in minors. We offer age-gate prompts in our own journey, but your promotional context must also mirror this restriction.
Rules for Promotional Material
Belgian regulations ban misleading claims about winning probabilities or implying that gambling solves financial problems. Your copy must not promise guaranteed wins, risk-free betting, or portray gambling as an employment alternative. All bonus terms must be presented with the key conditions visible and not buried in fine print.
You also cannot use images of minors, celebrities who seem to be under 25, or any visual elements that trivialize excessive play. We supply a compliance-reviewed media kit, but any self-created content you use must still adhere to the same high standards we uphold in our own marketing.
Responsible Gaming Messaging
Every affiliate page that promotes Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We instruct you to position this within a dedicated section, not tucked away in a footer.
We also expect you to avoid terms like “safe bet” or “no risk.” Gambling inherently carries risk, and Belgian law requires that this be clear. The tone you use should be factual, not euphoric, and your audience must be reminded that help is available if their play becomes problematic.
Maintaining a Enduring Partnership
A sustainable affiliate relationship depends on mutual respect and continuous visibility. We encourage partners to post regular, relevant content rather than leaving links stay on stale pages. Fresh material not only helps your search rankings but also signals to us that you remain actively engaged with the program.
We examine all active affiliate accounts periodically. If your account produces no clicks for six consecutive months, we may pause your links and require a check-in. This is not retaliatory; we simply want to understand whether you need updated creative assets or if your promotional focus has changed elsewhere.
The Belgian market develops with regulatory updates, new game releases, and shifting player preferences. We distribute relevant news with our affiliate network through a monthly bulletin. Staying informed assists you modify your content strategy and remain compliant as rules around advertising and player protection progress.
Should you decide to leave the program, you can terminate your account with 30 days’ notice. Commissions generated up to the closure date are paid out in the next regular payment cycle, assuming they meet the minimum threshold. We consider a clean, professional exit process is as vital as a smooth onboarding experience.
What We Look For from Our Partners in Belgium
We are particular about who represents Kong Casino. Our ideal partner knows the Belgian gambling landscape and runs a platform that targets adults who are currently seeking online casino entertainment. We do not accept partners who depend on aggressive pop-up advertising or misleading pre-sell pages.
We ask you to keep your content accurate and up to date. If we modify a bonus structure or remove a game category, your reviews and landing pages should show that within a suitable timeframe. Outdated offers create confusion and can lead to compliance complaints from the Gaming Commission.
Regular communication matters to us kongs.casino. We appoint an affiliate manager to every approved Belgian partner. This person can respond to questions about promotional restrictions, give performance feedback, and alert you to upcoming campaigns. You are never left guessing whether a piece of content will pass review.
Marketing Methods We Allow
Content-based promotion works best and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all encouraged. These formats give you space to offer factual information while smoothly integrating your affiliate links in a way that helps for readers.
Social media promotion is authorized assuming your channel targets an mature audience. Paid social ads demand additional review, as platforms like Facebook apply their own gambling ad limitations. We advise consulting our compliance team before launching any paid campaign on Belgian audiences.
Banned Activities and Reasons for Termination
Spam email promotion is severely prohibited, as is any effort to divert traffic through domain squatting, typosquatting, or malware-adjacent distribution. Infringements of these policies result in immediate account closure and confiscation of unpaid commissions. Belgian anti-spam legislation is particularly strict.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not permitted without prior written approval. We uphold this to protect organic brand traffic and to maintain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any circumstance.
- No use of our brand name or deliberate misspellings in paid search campaigns without written permission.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
How to Become a Part of Our Affiliate Program
This application process is simple but thorough. We review every prospective partner against our compliance standards before approval. This blocks unauthorized or inappropriate promotion of Kong Casino in the Belgian market and secures both your reputation and ours.
We begin with a short online application form available from our legal and affiliates page. You will share details about your platform, your typical audience demographics, and the promotional methods you intend to use. Be precise here, because incomplete applications take longer to process.
After submission, our affiliate team reviews the application, usually within five working days. We verify your website or channel for existing content, age-appropriate presentation, and conformity with Belgian compliance rules. If everything fits our requirements, we send your unique affiliate account credentials by email.
- Fill out the online application form with accurate platform details and traffic source information.
- Await our compliance review, which typically takes up to five working days for Belgian applicants.
- Get your unique affiliate ID, set up your dashboard, and start using approved tracking links in your content.
Understanding the Casino Affiliate Program
An affiliate program is a business arrangement between our platform and an external publisher. You promote Kong Casino through specific tracking links, and we pay you a fee when your referred visitors take a specified action. It is a commission-based model rather than a fixed-fee advertising buy.
The basic principle relies on clear tracking. Every affiliate obtains a distinct code embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.
We see this as a long-term collaboration. Our interest lies in attracting players who really appreciate the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
Data Security and the Partner Connection
The Data Protection Regulation covers everything we carry out with our Belgian partners. As an affiliate, you function as a separate data controller for the information you obtain on your own platform. We act as a controller for the player data we process once a user registers on Kong Casino.
We do not provide personally identifiable player data with affiliates. Your dashboard shows anonymized statistics—you see that a player joined and funded on a certain date, but you do not get their name, email, or payment details. This separation upholds player privacy and complies with the GDPR guideline of data minimization.
You must have your own transparent privacy policy on your platform that details how you deal with cookies, tracking, and any personal data you obtain. It should also indicate that your site features affiliate links directing to third-party gambling services. Belgian supervisory authorities require this transparency from all commercial websites.
Materials Available to Accepted Affiliates
Once approved, you receive our private affiliate resource library. This features banners, text links, game screenshots, and compliance-approved copy snippets in Dutch and French. We allocate resources to these materials so you devote less time developing assets and more time connecting with your audience.
We also deliver monthly performance insights that go beyond raw numbers. You receive data on which game categories your referred players favor, average deposit values, and retention trends. This intelligence enables you adapt your content to what actually resonates with Belgian players you refer to Kong Casino.
Our team keeps an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and enhancing your content layout for higher click-through rates without resorting to aggressive tactics.
- Certified media kit with banners and text links available for Dutch and French language audiences.
- Monthly webinars covering compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager assigned to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate assuredly within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is present from the moment your account becomes active, and we continuously improve our resources based on partner feedback.
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